Page Titles

See why the page title is the most important information on any page

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Match: any search words all search words

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Why is the Page title so important?

Because the Title appears:

  • Shown in the very top line of a browser window, in the URL box, immediately below the top border
  • In Search Engine results
  • Usually in the top line or tab of your HTML editors design window.
  • The title element is required in all HTML & XHTML files.
  • Usually used when a page is added to favourites

What should the Page title contain?

  • The page title is a very short description of the page contents
  • It should contain some of the pages keywords the most important first.
  • Only one Title tag per page is allowed
    • Do not confuse with the title attribute, which you can have several.
  • Do not duplicate the same title on different pages. Each Title element on the site MUST be unique

Page Title length

  • The ideal length should be 50-60 characters including spaces
  • Maximum length 70 characters
  • Long title lengths are truncated by the browser & search engines.

Location of the Page title

The page title is located in the head section of your page, usually near the top


  • the character set


  • Meta tags for keywords & description
  • CSS style links and / or page styling rules


Page title Example

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01//EN" "">    
   <meta content="text/html; charset=ISO-8859-1"
   <title>Place your Page Title here</title>
   <meta name="keywords" content="Your list of keywords">
   <meta name="description" content="Your page description, usually similar     to the Page Title, but with a longer descriptions">
   <link href="your-style-sheet-name.css" rel="stylesheet" type="text/css">


Entering the Page Title

Adobe Dreamweaver

Enter the title in the Title text box in the Document window toolbar


Enter the title via Format > Page title & properties